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Text Link Ads: Buy Your Way to the Top? (03 Feb 2005)
Text links have a surprisingly high clickthrough rate compared to graphic banner advertising. Advertisers know this and many have abandoned banners in favor of text link ads. Although buying links to your site isn't in the spirit of organic search engine indexes, the purchase of text links is revolutionizing search engine optimization.
Article URL: http://www.sitepoint.com/article/text-link-ads-buy-way-top

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