Usability Views Article Details  home | timeline | recent | popular | e-reports | userati | books | about  [rise of the usability guru] (15 Oct 2003) Some big players in the New Zealand technology space take it very seriously indeed - Telecom employ an in-house usability team, Fonterra project managers freely use ‘milk’ and ‘usability’ in the same sentence, and it's also a key ingredient behind the mix that has made Woolworths Online a rare ongoing success. Web analysts, modern librarians and web designers are talking excitedly over their lattes – they're “in the know” – throwing around buzzwords such as ‘heuristics’, ‘UI’, ‘taxonomies’ and ‘psycholinguistic’. But ask any three what ‘usability’ means to them and you're likely to get five different answers. Article URL: http://www.zefamedia.co.nz/articles-guru.html Read 5 more articles from Zefamedia sorted by date, popularity, or title. Next Article: Bad grades for a voting-machine exam     This site is a labour of love built by Chris McEvoy