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[rise of the usability guru] (15 Oct 2003)
Some big players in the New Zealand technology space take it very seriously indeed - Telecom employ an in-house usability team, Fonterra project managers freely use ‘milk’ and ‘usability’ in the same sentence, and it's also a key ingredient behind the mix that has made Woolworths Online a rare ongoing success.

Web analysts, modern librarians and web designers are talking excitedly over their lattes – they're “in the know” – throwing around buzzwords such as ‘heuristics’, ‘UI’, ‘taxonomies’ and ‘psycholinguistic’. But ask any three what ‘usability’ means to them and you're likely to get five different answers.
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