Usability Views Article Details
 home | timeline | recent | popular | e-reports | userati | books | about 

Do you make the most common mistake in content management? (31 Jan 2005)
One of the best ways to get people to trust you is to directly address their needs. And one of the best ways to do that is to create a fictional character that represents that person. This is a classic technique of writing. John Steinbeck, for example, had an idealized reader that he wrote for, as did many other authors.
Article URL:

Read 440 more articles from Gerry McGovern sorted by date, popularity, or title.
Next Article: Gartner predicts: MicroPayments are on their Way
 RSS 0.91 Subscribe with Bloglines Add to My Yahoo!
Some of the people who make up the Userati group
This site is a labour of love built by Chris McEvoy

Amazon Honor SystemClick Here to PayLearn More