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Web content is a hidden asset (17 Jan 2005)
I am a writer, and I am proud to be a writer, but I do not tell a potential client that I am a writer. I tell them I am a content management consultant who puts content first, technology second. Every year I make a better living from what I do because I help my clients do things with content that make them more productive and more profitable.

This is for all you true content management professionals; you writers and editors. Stand firm. Stand up for well-written content. Go for quality over quantity every time. Spend time to get rid of the out-of-date content. Spend time to truly understand who your reader is. Your time is coming because web content will in time be seen as one of the most valuable assets of the modern economy.
Article URL: http://www.gerrymcgovern.com/nt/2005/nt_2005_01_17_web_content.htm

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