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What Killed Personalisation? (14 Jan 2005)
Right now, the standard bearer for personalization is still Amazon. More to the point, most everyone else has fallen off. So to 'research' this article I went to Amazon and looked at all 720 of my recommendations. This took a very long time, and resulted in me adding a grand total of 4 items to my wish list (2 of which were albums I already had on tape but wanted to update to CD). To their credit, there were about 20 or so items that they recommended that I had already bought through other channels, but on the whole, the experience wasn't too useful for 'discovering' new items.

So what killed personalization?
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