Nine Resolutions for 2005 (06 Jan 2005)
As an information architect, my tendency is to address the content of a website as a series of discrete elements. I prepare to analyze, organize, and present it. “Where should this content live?” and “How will people find it?” are typically the paramount questions.
This approach, however, ignores a fundamental question, “Why do we have this content in the first place?” Content isn’t interesting in and of itself. Content is interesting only in the way it allows readers to successfully perform some task, while creators achieve an organizational goal.
When you look at it that way, you realize that content is only relevant when it serves as a mediator between an organization and its customers (patrons, visitors, readers, and so on). Sound content helps both parties to get to know one another better, creating a mutually beneficial connection.
Because of this, I resolve to approach the user experience design of websites not as a matter of managing content, but as a matter of nurturing and maturing relationships.
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