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Internet marketing motto: be useful (29 Nov 2004)
"What about branding on the Web?" Every time I hear that question, I want to reach for the sick bag. It's not that I don't believe in branding, but rather that the person who usually wields that question is the last person you should ever let near developing a web branding strategy for your website.

There is a huge role and a very bright future for marketers who truly understand web content, and know how to use it to drive profitable actions. Unfortunately, many marketers I meet are not rising to the challenge.
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