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The Theory of Game Relativity and its Link to Design Innovation, Predicting Emergent Gameplay (08 Dec 2004)
Unintentional appeal is not always a bad thing. For example, take the OPPORTUNIST appeal of Everquest. It is unlikely that the designers of the game fully anticipated how much of a real-world economy would develop out of the game (selling of game items for real-world dollars, so much so that Everquest ranks registers on the list of world economies). However, the OPPORTUNIST saw through the pattern of the game and figured out that real-world gain could be seized through the game experience (and thereby achieving the goal of that player archetype). It cannot be denied that this functioning real-world economy only added to Everquest's popularity, financial success, and overall "buzz".
Article URL: http://www.gamasutra.com/features/20041208/sigman_01.shtml

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