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Achieving greater simplicity involves managing increasing complexity (22 Nov 2004)
I read recently that to remove a click from a software program requires doing 20 things in the background. Look at Google. Its search engine has become more and more complex and comprehensive over the years, but its search interface has remained simple.

Recently, I read an article by a technology editor telling Apple what they need to do next if they really want to make a long-term success of iPod. In his opinion, they have to turn it into an Aladdin's Cave of applications. Can't such people see that at the heart of the success of the iPod is its simplicity?

As the world becomes more complex, your time will increasingly be spent deciding what not to show people. To give people a simple world, your world as a manager will become increasingly complex. Don't ask about what people need. Find out what they don't need.
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