Secrets of great web headings and summaries (01 Nov 2004)
"The same goes for blurbs [summaries] -- perhaps even more so," according to Eyetrack III. "Our findings about blurbs suggest that not only should they be kept short, but the first couple of words need to grab the viewer's attention."
Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_11_01_web_writing.htm
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