Usability Views Article Details
 home | timeline | recent | popular | e-reports | userati | books | about 

Technology's gender balancing act (11 Oct 2004)
Women, she muses, are like the "canary birds of the technological mineshaft". If it doesn't work for them, it'll probably fail in the mass market.

"I think there is this notion that the kind of population of people using technology is broader than ever before," she says.

"They [women] are bringing natural differences, desires, form factors."

Clearly women are not just interested in pretty, shiny objects. But more demanding women entering the technology market have highlighted the crucial role of design.
Article URL:

Read 153 more articles from BBC News sorted by date, popularity, or title.
Next Article: Canon Cat Manual
 RSS 0.91 Subscribe with Bloglines Add to My Yahoo!
Some of the people who make up the Userati group
This site is a labour of love built by Chris McEvoy