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Newsletter Usability: Buy my report please. (11 Oct 2004)
The Bush and Kerry newsletters have improved their usability scores somewhat since I evaluated them. From a positive perspective, this indicates that the campaign managers are capable of learning from experience. However, there was no reason for the campaigns to make mistakes in August that had been clearly documented in user research published earlier in the year. Whatever subscribers they lost because of these mistakes are probably gone forever. It's very hard to reacquire users after they've decided against an online offering.
Article URL: http://www.useit.com/alertbox/20041011.html

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