Usability Views Article Details
 home | timeline | recent | popular | e-reports | userati | books | about 

Newsletter Usability: Buy my report please. (11 Oct 2004)
The Bush and Kerry newsletters have improved their usability scores somewhat since I evaluated them. From a positive perspective, this indicates that the campaign managers are capable of learning from experience. However, there was no reason for the campaigns to make mistakes in August that had been clearly documented in user research published earlier in the year. Whatever subscribers they lost because of these mistakes are probably gone forever. It's very hard to reacquire users after they've decided against an online offering.
Article URL:

Read 340 more articles from Jakob Nielsen sorted by date, popularity, or title.
Next Article: Postmortem: Stardock's The Political Machine
 RSS 0.91 Subscribe with Bloglines Add to My Yahoo!
Some of the people who make up the Userati group
This site is a labour of love built by Chris McEvoy