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Organization in the Way: How decentralization hobbles the user experience (05 Sep 2004)
What we have seen is that small, multidisciplinary teams create the best products.

These teams eschew departmental hand-offs and reviews. Instead, product managers, marketers, designers, engineers, and user advocates work closely on a single project. In order to succeed, itís essential that, in this collaborative mold, the different parties are no longer bound to their departmentsí distinct measures of success, but share a common goal.

UCD canít work as a silo department - it must be a company-wide approach. Instead of hiring UCD specialists, develop multidisciplinary teams in which every member is familiar with UCD principles.

Right now, user experience designers donít need any more design methods in their toolbox - they need management methods that enable them to spread those successful tools throughout the organization.
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