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Mastery, Mystery, and Misery: The Ideologies of Web Design (30 Aug 2004)
The mastery ideology provides the best match with the Web's fundamental nature: it lets users go where they want. Web users want instant gratification and have little patience for the mystery approach's detours and puzzles. Users are getting ever-more goal-driven in their approach to the Web, which they see more as a tool than an environment. Surfing to check out cool sites is a thing of the past.
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