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Clash of Rhetorical Cultures: Q&A with Dale Cyphert, Ph.D. (25 Aug 2004)
What I think has happened over the past 30 years in managerial theory is actually the beginning of significant change in rhetorical culture. Whether corporate changes are leading or simply reflecting broader cultural changes is certainly a point of discussion, but I'm inclined to think the corporate community is farther along in the development of practical methods of rhetoric that are appropriate to a global community. They have now discovered "stakeholder relationships" and "tacit knowledge" and "narratives to communicate a vision" and are finding that these rhetorical methods are far more effective in creating viable decision-making communities, or as they like to call them, "learning organizations."
Article URL: http://www.sociablemedia.com/articles_cyphert.htm

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