Informational Articles Must Ask For the Order (23 Aug 2004)
Remember: many users arrive directly at your article from a search engine, and haven't visited the rest of your site. This is good; you want the extra traffic, so don't turn off deep linking. But these users typically dive directly into the article's text, and might never even see your company name or realize that you sell related products.
Place product mentions where users will see them, even if they're visiting only for that one pageview. Mention the product in the page's body area and at the end of the article. If the article is good and answers key questions (which of course it should), users won't look at the page's peripheral parts, and they certainly won't spend time looking at your logo or slogans at the top of the page.
Article URL: http://www.useit.com/alertbox/20040823.html
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