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Blogs and blogging: advantages and disadvantages (23 Aug 2004)
Organizations are not democracies. The Web makes many organizations look like disorganizations, with multiple tones and opinions. Contrary to what some might think, the average customer prefers it if the organization they are about to purchase from is at least somewhat coherent.
Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_08_23_blogging.htm

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