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How industrial design became a weekend hobby (20 Aug 2004)
The genius idea of industrialism was the concept of the Model T: In exchange for something cheap and well-made, we'd forgo unique, lovely design.

But the Model T is old news. Nowadays, people want consumer goods to have serious aesthetic appeal. If they can't find what they want in stores, they'll build it themselves. You could call it 'grass-roots industrial design.'
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