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8 Quick Ways to Fix Your Search Engine (12 Aug 2004)
Our finding, not surprisingly, is that almost every site's search engine could use improvement. We also found that most organizations' Web teams couldn't really affect the quality of their search results - they were stuck tweaking search technologies that had already been purchased and installed. Often, the most dramatic change they could make was in the design of the search and results interfaces. In some cases, as the old saying goes, this was like putting lipstick on a pig. But cleaning things up does help users find answers to their queries.
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