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The blog busters (09 Aug 2004)
The classic case of what can happen if you do not tune in to the blogger came with a flood of bad publicity for Maytag, a top-end washing machine manufacturer in America. Complaints about one of its models not emptying properly, and so smelling out kitchens, had been appearing on many blogs until they finally hit the site of Bob Vila, presenter of a popular property show called This Old House. It resulted in national press coverage of a problem that Clare Hart, CEO of media monitoring agency Factiva, believes could have been nipped in the bud, had the company been alert to the power of the blog.
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