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An evaluation of New Zealand political party Websites (26 Jul 2004)
We have found that New Zealand political parties are not using the Internet effectively. Most of the political parties are using their sites extensively for providing information, yet they are not making available the tools required to make this information as accessible as possible nor are they promoting upward flows of information or the interactive features possible on the Internet. It appears that little has changed since the lead-up to the 1996 general election when Roper (1998) found that New Zealand political parties used their Websites for top-down information provision, offered few opportunities for interactivity and failed to use the full range of available technology.
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