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Back to the Media Basics (01 May 2003)
If a PowerPoint were projected in an empty room, would there still be a meeting?

Not that long ago technology was the star of corporate meetings. You wouldn't think of showing up without the latest monitors, projectors, gadgets and software.

But today, despite the variety and capacity of presentation tools, meetings are returning back to the basics. Technology is no longer the star -- people are. And something interesting has happened on the way back to the basics: The meaning of communication itself has shifted, due in large part to the use of media.
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