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Buy Me: How ROI Changes User Experience (16 Jul 2004)
Bad design decisions are not the fault of any one designer, manager, or developer; rather, they stem from an inability to understand the business value of the design process. ROI and other valuation techniques transform abstract design decisions into real business cases. This report will help you think about user experience in terms of business value.
Article URL: http://www.adaptivepath.com/publications/reports/businessvalue/

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