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ROI Is Not a Silver Bullet: Five Actionable Steps for Valuing User Experience Design (20 Jul 2004)
As their analytical ability improves, web teams may decide to use more sophisticated valuation methodologies, but donít let analysis paralysis keep you from measuring and evangelizing your success. We have seen time and again that user experience is a real competitive advantage for our clients; simple measurements can help set the stage for getting executives to better understand how to use it
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