Usability Views Article Details
 home | timeline | recent | popular | e-reports | userati | books | about 

Online Banking: Why People Are Branching Out (16 Jul 2004)
Results from a questionnaire designed to query online banking behavior are reported. The most frequent activities reported were checking account balances and viewing or paying bills. Purchasing insurance, CDs, and applying for a loan or credit card were the most infrequent online activities. Respondents indicated that convenience and saving time were the biggest incentives to bank online. Quick access to information, clear feedback, and simple terminology were identified as the most important features of an online banking site. Implications for designers of online banking sites are discussed.
Article URL:

Read 96 more articles from Software Usability Research Laboratory sorted by date, popularity, or title.
Next Article: Paper or Pixels: What are People Reading Online?
 RSS 0.91 Subscribe with Bloglines Add to My Yahoo!
Some of the people who make up the Userati group
This site is a labour of love built by Chris McEvoy