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The 80% solution: How much do you really need from Web Content Management? (07 Jul 2004)
Berk's core complaint: site management system vendors are creating generic solutions that actually increase the cost of running a site. Meanwhile, most businesses either have very simple needs that require only cheap, simple systems, or they have specific needs that the generic solutions handle poorly. That means the vendors' ideal of a generic site management system "is completely wrong". "The development overhead is very, very high - and for 90 per cent of the problems, that's too much overhead."

So what should most organisations do? "Use the tools that are simple and cheapest," says Berk. What sort of tools does he have in mind? Perl scripts, for instance. A tiny technical team armed with Perl scripts and an Oracle database ran the first sites he worked on back in the mid-1990s. Berk recalls his fascination as he saw larger and larger teams inplementing more and more complex platforms in the late 1990s and early 2000s to achieve essentially the same result.
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