Six Design Lessons From the Apple Store (09 Jul 2004)
A retail store isnít just made up of shelves and tables and lights. The people who staff the store form an integral part of the overall experience. Apple Store employees donít look like run-of-the-mill retail workers. Instead of name tags, they have business cards. And they all carry iPods on their belts, creating the impression that they donít just work for Apple - they live the lifestyle Apple is selling to customers. Appleís retail workers are brand emissaries.
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