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It's time to get serious about metadata (28 Jun 2004)
Some people think that the only reason to write metadata is for the search engines. This is so wrong. In the first place, you donít write metadata for search engines. You write it for people who use search engines. This is a subtle but critical distinction.
Article URL: http://www.gerrymcgovern.com/nt/2004/nt_2004_06_28_metadata.htm

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