The Business Case for Web Accessibility (19 Jan 2004)
Until recently, few people had heard of web site accessibility. However due in a large part to the work of the RNIB, the subject of web accessibility has hit mainstream. From industry magazines to the BBC, the topic of website accessibility is starting to enter the collective consciousness.
However there is still a great deal of misunderstanding surrounding the issue of web accessibility. In this article I hope to give a brief outline about exactly what web accessibility is, and then explain how building an accessible website can have a positive impact on your business, both in terms of PR and ROI.
Article URL: http://www.andybudd.com/archives/2004/01/the_business_case_for_web_accessibility/index.php