Ann Kirschner on Marketing and Distribution of Online Learning (22 Jun 2004)
There's a reason why the University of Phoenix has 217,000 students when no one else does, and that reason is not simply that their programs are pretty good and their customer service is excellent. The reason for its success is marketing, marketing, marketing! I think that marketing and customer service are extremely important pieces of the puzzle, not more important than pedagogy, certainly, but still extremely important, especially if you are looking for sustainability.
Article URL: http://www.acm.org/ubiquity/interviews/v5i17_kirschner.html
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