Cheskin's Ireland applies Best Design Principles to User Data (15 Jun 2004)
As with drawing, 'sketch out the big findings first; add detail later'. Christopher Ireland of Cheskin was talking about 'Organizing Principles' at the 2AD conference on Appliance Design in Bristol in early May. An advocate of understanding users, she and her company specialise in strategic market research and her talk dealt with how to structure both one's research and then the presentation of it.
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