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As If Users Mattered: Research in Human Centered Design (22 Jan 1999)
This means that to compete successfully it is becoming more important to focus on creating breakthrough concepts that go well beyond user's stated needs. A new set of design methods developing at a few organizations including the Institute of Design now provide companies with predictable ways of getting deeper understand of users which can be used to create systems of products, services and messages that create fundamental changes in customer's daily lives.

This presentation will focus on an expanded framework for human factors which, when combined with two new types of prototypes, can help companies put users at the center of the development process.
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  90.00    (Patrick Whitney and Kei Sato, Institute of Design)  

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