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Advanced Interface Design for Ease of Use (28 Jan 2000)
Computers are just too complex for the average user, and many experts suffer too. This has got to change, firstly through design that satisfies the intended audience. Users have to be intimately involved at the beginning of every project, such that their expectations are at least satisfied and hopefully exceeded. At the same time we need to embrace some of the new technologies that will dramatically change the user experience. Our goal must be to make the computer transparent, so that users can perform their tasks in a natural and effective manner.
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  90.00    (Tony Temple, IBM UK)  

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