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Gender and Technology: A Case Study (04 Feb 2000)
This presentation will review research conducted by Interval Research in collaboration with Cheskin Research that led to the formation of Purple Moon, a company devoted to interactive media for preteen girls. Purple Moon was formed in 1996, with initial product launch in the fall of 1997.

The company was acquired by Mattel in 1999. During its life, ongoing research played a major role in the formation of new product concepts and designs. This talk will discuss research methods and key findings, how research was translated into design and marketing decisions, and the other cultural forces that influenced the company's products and its fate.
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  90.00    (Brenda Laurel)  

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