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Intranet teams: a leadership and coaching role (06 Feb 2004)
The goal of an intranet team is to ensure that the intranet is effective, up-to-date and usable. This has not proved easy to achieve, and many teams have relied on setting policies or standards and attempting to enforce them across the business.

This 'big stick' approach hasn't worked in most cases. Instead, the intranet team often becomes viewed as a gatekeeper or bottleneck that does little more than say 'no' to business units. The business then reacts by rebelling against this centralised control, or simply working around the intranet team.

There is a better way.
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