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Beginning with the End in Mind: How to design for people's real goals (08 Nov 2002)
I have long been interested in the complexities underlying real people's attempts to interact with technology. Not only are they fallible and finite-information-processors; they frequently lack a clear articulation of their intentions and may have real problems when asked what they are trying to accomplish. My research examines the cognitive and emotional issues that face people at the moment they are asked to make their goals explicit, and the ways that explicit articulation can interfere with complete access to the true complexity and range of a person's values and aspirations.
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  90.00    (Paul Whitmore (E*Trade))  

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