Using Computers to Change What People Think and Do: Insights into Captology (21 Feb 2003)
The U.S. Army and Amazon.com are both using interactive technology to change people's beliefs and behaviors. They are not alone. With each passing month, more organizations are using the power of computing to influence what people think and do. Whether we like it or not, machines are becoming increasingly adept at influencing humans.
One goal in captology is creating insight into how computing products, from websites to mobile phone software, can be designed to change attitudes and behaviors. By understanding captology we can harness this power for pro-social outcomes, such as promoting health, education, empathy, and civic involvement. However, because persuasive technology can be used for undesirable ends, an understanding of captology can also help us protect ourselves and our children from unwanted computer-based influence.
In this talk I will explain key concepts in captology, demonstrate examples of persuasive technology products, and outline some principles that give interactive experiences the ability to motivate and persuade.
Article URL: http://hci.stanford.edu/cs547/abstracts/02-03/030221-fogg.html
(BJ Fogg (Sun Microsystems))
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