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After the Online Purchase (11 Jun 2004)
As we move towards more standardized interfaces in online shopping, users are having an easier time navigating and purchasing across different stores. Gradually, the experience has been improving but something got lost along the way. Maybe it's because online development and design happened in a black box, maybe so much money got siphoned towards the online experience that other areas were neglected or maybe it's always been poor but we're noticing it more now that the online experience has gotten better.
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