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President's Report: Advancing the Field (10 Apr 2004)
There are several approaches to addressing this challenge. If we measure our influence and ourselves by counting our members, then we could create an inexpensive "membership light" category. That category could even rebate much or all of the dues to the local chapter. If, instead, we measure ourselves by our impact, we might choose to report not only membership, but also conference attendance and readership of our publications. In that case, we might be better off working more closely with our chapters to promote our activities to chapter members. Other possibilities exist, and we'll be exploring them together with our chapter leaders in the months to come.
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