Disney through the Web looking glass (07 Jun 2004)
Most scholars and critics alike would probably agree that a large part of Disney’s success could be credited to its 'skillful use of new technologies'. In particular, Disney’s corporate marketing strategies have become evident on the Company’s Web site (www.Disney.com) - one of the largest Internet sites run by a transnational conglomerate. In the autumn of 1995, the Company increased its bottom line with the start-up of Disney Online, a business unit established to create a Web site that would represent all of the individual Disney business units as a cohesive whole.
Article URL: http://firstmonday.org/issues/issue9_6/martin/index.html
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