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Kelly Goto on Website Redesign Stats (08 Apr 2004)
Q: Kelly, you have literally written the book on web redesign. How would you define a site redesign?
Kelly Goto: A site redesign is difficult to define. It can be a complete overhaul of a website from an architectural, technical and visual standpoint. It could also just be a site 'refresh' that may not include any changes to the look and feel at all but deals only with a portion of the site. Whatever the redesign effort, it is an initiative that should be part of a larger strategy focusing on how your redesign and refresh efforts can result in a better user experience and help bridge the gap between business goals and customer goals. For the purposes of this discussion, a site redesign is defined as a change in look, feel and branding along with updated content and site organization.
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