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Online Customer Service: Make It Easy For Your Customer To Do Business With You (08 Jun 2004)
You compete online against every website that could possibly be of interest to your customers. So how do you satisfy -- or better yet -- dazzle your customers? Creating a personalized, interactive online experience will pay dividends in customer loyalty. Rise above "data smog" on the Internet to help customers deal with information overload, solve their business problems, and become more productive. Above all, make it easy for them to do business with you.
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