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Letters: Usability, Anthropology & Bloat (04 May 2000)
As an anthropologist, I think that the research we can contribute to the corporate world hinges on the questioning of presumptions. Traditionally, anthropologists have studied exotic people, people with a society and culture very different from ours. In one of her most popular studies, Margaret Mead learned that certain behavioral differences between men and women that we take for granted, even understand as `natural,’ are culturally determined and that men and women in other societies and cultures can behave very differently. In this manner, anthropologists have learned to question our own behavior and thinking as we study other people’s behavior and thinking.
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