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Evangelize with Usability (07 Jun 2000)
In larger technology companies it can often be difficult to develop an understanding of the advantages of doing good product design early. As Alan Cooper told us, "The word 'design' is toxic in the world of business". More so with Interaction Design and User Centered Design processes which require to be done early, close to the beginning of a project while the product is being defined and the requirements written. It is not unusual to find a number of very skeptical people around, who question, the time, budget and effort which must go into these activities.
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