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Emotional about design (11 Mar 2004)
The fun side made numerous appearances during my long talk with Norman on one of his rare visits to the UK from his base in Silicon Valley, California. To illustrate a point, he'd take out a watch or a pen, hand it over, and wait for a smile, or even a wow. Time by Design's Pie watch, for example, has no hands, so before you can tell the time, you have to figure out how it works. Norman readily admits that it's harder to read than a conventional, user-centred design, but for him, "the reflective value [of the Pie watch] outweighs the behavioural difficulties". He loves it.
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