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Usability is dead, long live Product Value (15 Apr 2004)
So, in my view, usability policies can only point your car at a brick wall. If you drive slowly, it will take a while to hit it, but if you move at all, you'll hit it eventually. The wall is made up of incredulity, mistrust and hostility from colleagues in development and management as they (sometimes rightly) write off reported usability problems as irrelevant and trivial (perhaps tarring the usability specialist with the same brush as we say up North).
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