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Trust or Bust (07 Mar 1999)
Any time you have a need for capturing a user's email address, it is necessary to provide full disclosure of what will the address be used for. It is also necessary to give users the ability to control how much email they will be getting. For example, it should be possible for a user to place an order and be assured that the only email he or she will receive would be clarifications or confirmations of the order.
Article URL: http://www.useit.com/alertbox/990307.html

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