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Are You Ready for Social Software? (01 May 2003)
Perhaps just as interesting as the way that social software is transforming group interaction - across different time zones or in the same room - social software is destined to have a huge impact on how businesses get at their markets. So the essential elements of social software will be incorporated into more conventional software solutions, changing the way collaboration and communication is managed within and across businesses, and ultimately transforming how companies sell and interact with customers.
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