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Introduction to Search Engine Optimization (14 Oct 2002)
Also, remember that while search engines are a primary way people look for web sites, but they are not the only way. People also find sites through word-of-mouth, traditional advertising, the traditional media, newsgroup postings, web directories and links from other sites. Many times, these alternative forms are far more effective draws than are search engines.
Article URL: http://searchenginewatch.com/webmasters/article.php/2167921

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