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CHI2004: Social Norms of Mobile Telephone Use get Scrutiny (13 May 2004)
They are planning a larger study in a naturalistic setting in which they examine bystander behaviour between different groups of people and involving other types of technology as well as the mobile telephone. This should offer up a rich data set that will lead to a better understanding of this behaviour and its implications for design.
Article URL: http://www.usabilitynews.com/news/article1683.asp

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